How Threads Styling team works towards their success

Who We Are

Love all things luxury? Welcome to THREADS…

Threads is a personal shopping network with a global presence; we offer a completely personalised and seamless 360 styling and shopping experience for our clients.

We’re taste-makers, trend-predictors and our content is aspired to within the industry. Creating our content in-house allows us to generate a demand for the latest products and brands, including luxury fashion items, high-end jewels, couture gowns and chic interiors. You could say we’ve created a new way of shopping - utilising a 1:1 chat service that’s linked to our socials, enabling us to respond to requests immediately and offer a completely personalised and remote shopping experience.

Global client base


client base

18M live chats


live chats

80% mill. & gen Z


mill. & gen Z

100% mobile engagement


mobile engagement

Our Experience

At Threads, we offer a high-tech, high-touch shopping experience that inspires and makes shopping effortless. Our clients have busy lifestyles, little free time and always strive to look their best; they know aesthetic style is important. Which is why we leverage our social platforms and aim to provide a concierge-style experience — giving our clients a highly-personalised service and exclusive access to the luxury items they crave.

Our Audience

Our ever-growing audience of Millennial and Gen Z customers are always on the lookout for the latest ‘it’ items. They’re passionate about fashion and use their style as a mode of self-expression. Our clients invest in luxury, whether that means adopting the hottest trends before the masses, updating their wardrobe for the new season or collecting special pieces for their home.

Our customers are confident in their individuality but also enjoy being a part of the Threads community, they’re a highly engaged audience and are always ready to spend when new season pieces drop.

80% mill. & gen Z


mill. & gen Z

9×AOV vs Market


vs Market

40% Middle East based


Middle East based

VVIP 13% client base


13% client base

Our Platform

Since launching in 2009, we’ve been on a mission to make outfit envy a thing of the past. From sourcing rare pieces to refreshing your wardrobe, no request is too big or too small for our Personal Shoppers. Our pioneering approach combines social media and online shopping with 1:1 chat platforms, enabling us to connect in a uniquely personal way for the ultimate luxury personal shopping service.

With a following of over 800K on Instagram, growing audiences on TikTok and and Snapchat and over 15 million chats on WhatsApp, our reach and engagement with our clients is unrivalled.

1M total followers


total followers

2.5× social engagement vs market


social engagement vs market

10M+ views on long form video


views on long form video

50% of sales created on stories


of sales created on stories

Where We Operate

Our team can source any product from anywhere in the world and have items shipped globally to our clients. We currently have head offices in London, New York, Dubai and Porto, and our teams are always growing! Our stylists and creators shoot our world-class content in-house, directly from our own studio spaces. We operate a hybrid working model where possible, depending on the needs of our business.

100+ client countries


client countries

In-House content creation hub


content creation hub

4 global offices


global offices

Hybrid working model


working model